1963 – present
Switzerland · since 1860
TAG Heuer
Edouard Heuer opened his workshop in Saint-Imier in 1860, and the business became known for stopwatches, dashboard timers and wrist chronographs linked to motor racing. The TAG investment group bought a majority in 1985, adding its initials to the name, and LVMH acquired the company in 1999. It is now based in La Chaux-de-Fonds. The brand is known for the Carrera, Monaco and Autavia chronographs, the Aquaracer dive line and Formula 1 models, and it has also sold a connected smartwatch since 2015.
Model families
1 reference
1969 – present
Monaco
2 references
Every sighting
No sightings yet
Nobody has recorded a TAG Heuer watch yet.
Directory
Where to buy TAG Heuer
Authorised dealers
None confirmed yet. See TAG Heuer's store locator.