Switzerland · since 1860

TAG Heuer

Edouard Heuer opened his workshop in Saint-Imier in 1860, and the business became known for stopwatches, dashboard timers and wrist chronographs linked to motor racing. The TAG investment group bought a majority in 1985, adding its initials to the name, and LVMH acquired the company in 1999. It is now based in La Chaux-de-Fonds. The brand is known for the Carrera, Monaco and Autavia chronographs, the Aquaracer dive line and Formula 1 models, and it has also sold a connected smartwatch since 2015.

Model families

1963 – present

Carrera

The Carrera is a round racing chronograph designed by Jack Heuer and named after a Mexican road race. It was conceived for legibility, with…

1 reference

1969 – present

Monaco

The Monaco has a square, water-resistant case, which was unusual for a chronograph when it appeared, and was among the first self-winding c…

2 references

Every sighting

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Directory

Where to buy TAG Heuer

Every shop for TAG Heuer

Authorised dealers

None confirmed yet. See TAG Heuer's store locator.

Pre-owned & vintage TAG Heuer

  • Time & Gold Independent / grey-market dealer · Vancouver · Canada
  • Analog:Shift Pre-owned & vintage specialist · New York · United States
  • Chrono24 Online marketplace · Online
  • Feldmar Watch Company Independent / grey-market dealer · Los Angeles · United States

Auction houses